Fifteen projects across web development, SEO and ecommerce — the page architecture, content structure,
performance work and search setup behind each one. Every card opens the full breakdown: audience,
objectives, structure and deliverables.
Every project starts the same way: understand the industry, map the pages that need to exist, then decide
what each page has to say and how it will be found. Design and search are planned together, not in sequence.
Structure first — page architecture, URL and internal linking decided before any visual work.
Content with a job — one search intent per page, written for the person deciding whether to call.
Measured, not guessed — speed, crawlability and search visibility checked before and after launch.
The projects
Healthcare · Dental · USA Website Design
Dentini Pediatric Dentistry
Website Redesign + Local SEO
Website screenshot
A paediatric dental site built around nervous parents: calm visual language, plain-language treatment pages and an appointment path that never asks for more than it needs.
Audience
Parents of children aged 1–12 searching on a phone, often comparing two or three practices in the same afternoon.
Objectives
Make booking reachable in one tap from every screen.
Earn local pack visibility for treatment and city combinations.
Answer cost and insurance questions before the first call.
Proposed structure
One page per treatment, each with its own intent.
Insurance and financing page, since that is the real objection.
Dentist and LocalBusiness schema, plus review markup.
Deliverables
Wireframes, page templates, design system.
Schema plan and Google Business Profile checklist.
An emergency-intent site: people searching a burst pipe do not read, they call. Everything above the fold exists to start a phone call or a quote request.
Audience
Homeowners and small landlords with an urgent problem, searching "plumber near me" or a specific failure.
Objectives
Own emergency and service-plus-suburb queries.
Cut the path from landing to call to one tap.
Keep every service page fast on mobile data.
Proposed structure
Service pages with genuine local detail, not duplicated copy.
Click-to-call and short quote form above the fold.
Service schema and internal links from city pages.
Deliverables
Keyword map by intent, page briefs, mobile layout.
Core Web Vitals checklist for image-heavy galleries.
A lead-generation structure where each service has its own landing page, its own form and its own tracking — so it is clear which page actually produces calls.
Audience
Households comparing two or three plumbers, plus property managers who need a repeatable contact.
Objectives
Separate landing pages per service and area.
Measure which pages produce enquiries.
Reduce form abandonment to a single visible field.
Proposed structure
Flexible landing template with proof, pricing signal and form.
A portfolio-led design where the garden work does the selling: large project photography, filterable by garden type, with a seasonal offer that gives people a reason to call now.
Audience
Homeowners with a budget for a full garden redesign, plus smaller maintenance customers.
Objectives
Make finished projects the first thing a visitor sees.
Rank for design, maintenance and planting terms.
Keep the gallery fast despite large imagery.
Proposed structure
Project gallery with filters and short case notes.
Service pages split by design, build and aftercare.
Compressed responsive images and lazy loading.
Deliverables
Gallery design, image pipeline, service page briefs.
A practice-area architecture where each area of law gets a real page with its own questions, process and next step — instead of one long services list.
Audience
People after an accident or dispute, usually stressed, comparing firms late at night on a phone.
Objectives
Rank for practice area plus city, not just the firm name.
Demonstrate experience and credentials clearly.
Make the first contact feel low-risk.
Proposed structure
Practice-area hubs with supporting question pages.
Attorney bios, credentials and admissions.
LegalService schema, careful claims language.
Deliverables
Information architecture, page templates, content briefs.
A topic-cluster approach for an accounting firm: instead of one services page, a set of linked explainers that answer the questions clients actually search.
Audience
Small business owners and individuals comparing firms on competence and clarity.
Objectives
Build topical depth around tax, audit and advisory.
Every project starts with a clear plan. Send your business and what the site should achieve — you get a clear plan and a fixed price before anything is built.
