Trades and home services
Plumbers, electricians, cleaners, landscapers — urgent searches where the first credible result wins.
Home/Local SEO
Local SEO for businesses that need calls
If your customers are within a few miles, the map pack matters more than the tenth blue link. Local SEO is about being the obvious choice when someone searches “plumber near me” at 9pm: a complete Google Business Profile, a page that answers the actual question, and consistent details everywhere your business is listed.
Who this is for
Local SEO works best for businesses with a real service area and phone enquiries.
Clinics and salons
Appointments, opening hours, directions and reviews decide between two similar businesses.
Professional services
Lawyers, accountants and consultants competing in a city rather than globally.
Multi-location businesses
Several branches that need their own page, their own details, and no duplicate listings.
What the work includes
- Google Business Profile — categories, services, hours, service area, attributes, photos and posts set up properly.
- Website location pages — one strong page per service and per real location, not thin doorway pages.
- Local schema — LocalBusiness markup with address, area served, hours and services that validates.
- NAP consistency — name, address and phone matched across the main directories and your own site footer.
- Review flow — a simple, honest way to ask every customer, plus replies to what is already there.
- On-page basics — title, heading and internal links written for how people actually search locally.
- Call and form tracking — so you can see which pages and which searches produce enquiries.
- Monthly reporting — calls, direction requests, form fills and where the map visibility moved.
How the work runs
Baseline
Check the profile, current rankings in the map pack, citations, reviews and how enquiries are tracked today.
Profile and pages
Fix the Google Business Profile first, then build or rewrite the service and location pages it points to.
Consistency and reviews
Clean up listings, add schema, and set a simple review request habit you can keep.
Measure
Track calls, forms and direction requests monthly, and adjust the pages that get impressions but no enquiries.
How I keep it honest
No review buying
Fake or incentivised reviews break Google’s rules and your reputation. The process has to be askable and repeatable.
No doorway pages
Ten near-identical pages for ten suburbs does not work. One real page per service, per real location.
No guaranteed positions
Nobody controls the map pack. What I can control is the profile, the pages and the tracking.
Questions clients ask
How long until local rankings move?
Profile and on-page fixes can show movement in a few weeks. Competitive map-pack positions usually take two to four months of consistent work.
Do I need a physical address?
Not necessarily — service-area businesses can hide the address and list areas served. What you cannot fake is a real presence.
Can you get me more reviews?
I set up an honest request flow and show you how to reply. I do not buy, swap or write reviews.
Is a separate page needed for every city?
Only where you genuinely serve that city and can write something useful. Thin duplicates usually hurt more than help.
How do you measure results?
Calls, form fills, direction requests and map impressions — with tracking installed before the work starts.
Tell me your service area
Send the business name, the city you serve and the services that bring the most revenue. You get a straight answer on what is realistic.