Technical
Can Google crawl and index the pages at all? Robots, sitemap, canonicals, status codes, speed, mobile layout and structured data.
Home/SEO Services
Freelance SEO expert for small businesses
Most sites do not need more content — they need the basics fixed. I find what is actually stopping Google from ranking you, fix it, then build from there. Every change is logged and measured in Search Console, so you can see what moved and when.
SEO is four jobs, not one
"SEO" gets sold as a single magic service. In practice it breaks into four things, and skipping any one of them caps the results. Here is what each actually means for a small business.
On-page
Does each page clearly target one intent? Title, heading, intro, internal links, image alt text and the words real customers use.
Local
Google Business Profile, consistent name and address, service area pages and reviews — this is what wins "near me" searches.
Authority
Other real sites linking to you. Earned through useful content, directories, partnerships and guest articles — not purchased networks.
What you get each month
- Full audit first — a written list of what is broken, ranked by impact, before any monthly work starts.
- Technical fixes — implemented on the site, not just emailed as a PDF for someone else to do.
- Page optimisation — titles, meta descriptions, headings and internal links rewritten around real search intent.
- Schema markup — business, service, breadcrumb and FAQ structured data where it helps.
- Google Business Profile — categories, services, photos and posts kept current for local visibility.
- Clean link building — profile listings, niche directories, guest articles and resource mentions.
- Tracked keywords — a fixed list of target terms, checked weekly, so progress is visible not implied.
- Monthly report — impressions, clicks, average position and exactly what was changed that month.
How the work runs
Audit & baseline
I crawl the site, read Search Console, check the competitors ranking above you and record where you stand today. This becomes the baseline every later report is compared against.
Fix the blockers
Indexation, speed, mobile issues and broken structure come first — there is no point writing content for pages Google will not crawl.
Keyword & content plan
One page, one intent. I map the keywords you can realistically win now, then the ones that open up as authority grows.
Authority & reporting
Steady link acquisition and monthly reporting. If a tactic is not moving the numbers after a fair test, it gets dropped and replaced.
Who this suits
You already have a website
Traffic exists but it is flat, or the site ranks for nothing beyond your own name. That is a fixable starting point.
You serve a local area
Clinics, trades, studios and shops that need to appear when someone nearby searches for the service.
You sell internationally
Service businesses that need qualified enquiries from the US, UK, Europe or the Gulf instead of local price shoppers.
Straight answers
How long until SEO shows results?
Technical fixes can show up within weeks. Ranking movement on competitive keywords usually takes two to four months, and head terms take longer. Anyone promising page one in seven days is guessing or lying.
Do you guarantee first page rankings?
No, and no honest SEO can. What I guarantee is the work: a documented audit, fixes implemented on the site, tracked keywords and a monthly report showing what changed.
What is included in a technical SEO audit?
Crawlability, indexation, robots.txt and sitemap, canonical tags, duplicate content, internal linking, page speed and Core Web Vitals, mobile usability, structured data and broken links.
Do you build backlinks?
Yes, but only editorial-style links: directory and profile listings, guest articles, resource pages and partnerships. No link networks, no paid link farms.
Can you work with my existing website?
Yes. If the site is on WordPress, Shopify or custom code, I audit first and tell you honestly whether fixing it is cheaper than rebuilding.
Find out what is holding your site back
Send your URL and the keywords that matter to you. You get a short, honest read on where the site stands — and the three things I would fix first.